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True North
True North, a contemporary dance collective, needed to break away from the stiff aesthetics of classical performance institutions. I partnered with them to design a fluid, metallic brand identity that authentically mirrors their avant-garde choreography, giving them an unforgettable presence that commands attention.
Challenge
They needed a brand that felt as alive and emotional as their performances, without looking like every other traditional dance company.
Solution
I designed a bold, metallic look that moves and flows like their dancers, giving them a completely unique identity that makes people stop and watch.