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True North
True North is a contemporary dance collective that explores the intersection of human movement and digital sculpture. We crafted an identity that mirrors their avant-garde choreography: fluid, metallic, and defying gravity. The visual system captures the ephemeral nature of performance in a permanent, chrome-finished form.
Challenge
Visualizing contemporary dance energy without traditional photography while distinguishing from classical institutions.
Solution
A 'kinetic sculpture' identity system. An impossible chrome loop representing continuous motion and performance.