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PLLNK
PLLNK set out to build a safe, empowering social space for women to discuss wellness, but their initial platform felt stiff and unintuitive. I partnered with them to design a warm, inviting community hub that actually encourages connection. Within exactly 28 days of the relaunch, the new SEO framework generated over 56,800 targeted organic search impressions.
Challenge
They had a brilliant concept for a women-centric wellness community, but the platform felt too clinical and new user sign-ups were stalling.
Solution
I designed a beautiful, breathable social experience that puts connection first, paired with a solid SEO foundation that pulled in over 50,000 new pairs of eyes in the first month.